Understanding Web3 And The Future Of Content Production
If you heard about Web3, you probably know something about DAOs. On Web3, technologies are proving that heterarchical organizations decentralize information politics. To simplify, Decentralized Autonomous Organizations (DAOs) are web communities without centralized leadership. They have a different philosophy: be a safe way to collaborate.
DAOs are created for companies, activism collectives, or governmental initiatives. There’s no CEO to approve projects or excessive money spending. Everything is out in the open and shared via code. Everyone can be a leader, but anyone can be the president.
An important company that works with blockchain, Ethereum, made a comparison between traditional organizations and DAOs:
Technology reflects human behavior, needs, and vocation. In human history, innovation emerges from creativity to solve problems. So, when we see a change in the way we organize society, it is important to pay attention.
DAOs are more than technology, it’s about an extreme will to see decentralized organizations, collaborative platforms, and real democratic spaces. Now, we have a big opportunity to change the roles. So, let’s do it?
The Fall of Communities
For a long time, marketing has appropriated the concept of communities for the benefit of companies. You were probably part of a community or think about creating one for you. I spent two years trying to explain why it can’t be a good thing to build a community for one’s own benefit.
Capitalism always appropriates everything that can be good. And the communities became a source of money. In Brazil, a lot of financial gurus build a fortune leading communities, saying it’s not right to buy your own house — but months later, these gurus are buying mansions.
A crisis of confidence set in. With Web3 and DAOs, this can change. While studying what drives the change and what the people expected from that new internet, I found basic needs like confidence, a sense of community, and protection. At the same time, I found some innovations like DAOs and the gaming economy. These pillars can show us a bit of the future in the present.
We need to consider how these expectations can change the rules of the game of content. For a long time, we created communities because we had purposes like empowering women, playing games, and buying a support group. The problem is how these purposes are being used for self-benefit. Communities with one leader gaining money alone without transparency may be in the past now.
The Age of Open Sources Content
Open source is the software’s source code, which can be adapted for different purposes. Developers share these tools online, and anyone can access them. This concept can be useful in explaining how the way we create content can change.
With more options, platforms, decentralized organizations, and virtualization, content production can be more cocreated with other people in different areas. It’s an excellent opportunity to collaborate with a diverse point of view.
Decentralized creativity is a term that explains how areas and people can merge. For example, FingerPrints DAO is a fast-growing art collective focused on ‘collecting, curating and promoting smart contracts as art.’ This might be the most innovative turning point for digital art in the last decade — where appreciation for aesthetics merges with the artistry associated with creating code and on-chain tokens (Source: Ok Cool).
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